Objective: Utilize Pinterest as an search engine and advertising platform to further Antoinette's Bathhouse's social reach.
Solution: Design "shoppable pins" for single products, collections, sales, etc. based on brand identity and social presence. I created a template in Photoshop using imagery from Antoinette's website and previous social designs. I arranged assets in the template and wrote content for each pin, creating a total of twelve pins and leaving a well-crafted, on-brand template for future use.
Mock up of a pin in a desktop Pinterest feed and a mobile expanded view.
2019 Summer Internship: During my internship at Go Bright Marketing in Jacksonville, FL, I did quite a lot of work for GBM's client Antionette's Bathhouse. This client is based out of St Augustine, FL, and specializes in handmade luxury bath bombs and bath accessories.
What I Did: Pinterest and Content Creation
Pinterest: The largest project I completed for this client was Pinterest organization. I created pins for all the products on Antoinette's site, organized them into related "boards," and also developed the "shoppable pins" seen above.
Pinterest: The largest project I completed for this client was Pinterest organization. I created pins for all the products on Antoinette's site, organized them into related "boards," and also developed the "shoppable pins" seen above.
Content Creation: I also completed miscellaneous tasks which included content ideation and creation, product photoshoots and photo editing. You can see some of the bathhouse product photography from my time with Go Bright Marketing below.
https://www.instagram.com/p/B0Q5wemBCty/
https://www.instagram.com/p/B0WDisRBrPj/
