Personal Brand: After sharing the my own personal rebranding, a friend from work reached out asking if I could help her create her personal brand and a branding sheet! So we sat down together and created her personal brand.
Branding: Destiny came to me with a typeface already chosen and a color palette that needed some work. After playing with colors for a while and getting almost to where she wanted to go but not quite, I decided to use a tactic of mine that I used for my own personal brand—find something with colors you like and eye-drop from there. For my personal brand I did this with a macro photo of my eye, for her brand we chose her favorite eyeshadow palette. After deciding the color palette we worked on a body font that matched her display-style logotype and a pattern.
