My Role: Digital Marketing Associate
What I do: social media management (content planning & creation, graphic design), email marketing (content curation & design)
What I do: social media management (content planning & creation, graphic design), email marketing (content curation & design)
Both the email and social media marketing at the library required content creation surrounding book promotion, upcoming events and programs, library resources and fun content that keeps our target audience engaged and interested.
For more examples (including short-form video content), visit our Instagram page.
feed post participating in #bookfacefriday where libraries extent a book cover
feed post celebrating May the 4th and promoting a handful of our Star Wars items
feed post promoting an event
feed post promoting a performace
feed post promoting an event
feed post promoting an event
from our #mememonday series, using images from an award ceremony to promote our services and resources
from our #mememonday series, using images from an award ceremony to promote our services and resources
hopping on a trend focused on fantasy books
from our #mememonday series, posted in honor of Jane Austen's birthday
feed post promoting an event
a #mememonday post created for a heat wave, all book recommendations involved water as a main story line
a #mememonday post created for a heat wave, all book recommendations involved water as a main story line
Social media post promoting a mini event series
an email ad for a folk horror reading list
the social media equivalent of the fold horror email ad
we decided on a new size for email ads so we could place two next to each other, this is a reading list ad at the new size
we decided on a new size for email ads so we could place two next to each other, this is a reading list ad at the new size
social media story promoting a reading list
social media story promoting a reading list
Email Marketing statistics:
From July 1, 2025 to June 30, 2026 I created and sent a total of 13,863 emails across our 6 segment newsletter calendar.
Our average open rate is 36.09%, for nonprofit and education sectors average open rates typically range between 20% and 35%.
Our click rate is 2.47%, other libraries using our email platform (Patron Point) average click rate is between 2.1% and 4%.
Our unsubscribe rate is 0.12%, other libraries using our email platform (Patron Point) average unsubscribe rate is 0.98%.
Social Media Marketing statistics:
For the Year So Far, Highlights: Jan 1 - July 23
Facebook:
- a total of 500.4k views
- 847 new follows
Instagram:
- a total of 143.5k views
- 329 new follows
Facebook:
- a total of 500.4k views
- 847 new follows
Instagram:
- a total of 143.5k views
- 329 new follows
Our best months for Instagram are April 2026 and February 2026. You can see those numbers below.
