BCLS (Burlington County Library System) is my current full time position. My roll as Digital Marketing Associate began as an Email Marketing position and has grown to also include social media design, planning and management.
For the library's email marketing, I focus on monthly all patron emails with information on upcoming events, recently posted articles and any other information that needs an extra advertising push. I also created six opt-in newsletters that cater to more specific interests or age groups—Safe Spaces (an LGBTQ+ focused newsletter), Kids & Tweens, YA, Adult Fiction & Non-Fiction, Movie Buffs and Recommendations Only.
Social media with the library consists of new book promotions through images and "bookfaces," event and program promotion through graphics or images, and fun content like memes to drive engagement. Much of my email content translates well to social media and website articles for a well rounded content plan.
Below you will find some examples of email design assets and social media posts I have designed for BCLS. Designs are all made with the Adobe Suite.