Where Would You Take Your Mini?

Advertising & Social Media Design Social Media Ad Campaign

Objective: Create a cohesive system utilizing a gradient mesh illustration of a Mini Cooper car created in a previous course. (Challenge yourself to create something from one small piece of provided material.)

Solution: A social media marketing campaign that includes the consumer. Using a line/gesture-style background to evoke the idea of filling it in, an Instagram and Facebook campaign was conceptualized and designed. “Where would you take your Mini?” is both a campaign and sweepstakes focused on customer interactions and submissions. The instagram version of the campaign was mocked-up to show what the sponsored posts and story would look like if the campaign were to run.

Not affiliated with Mini Cooper. Mini Cooper was used as an example company for this college program project.