My Role: Lead Designer
What I did: campaign conceptualizing, illustration and ad design
What I did: campaign conceptualizing, illustration and ad design
COTAP — Carbon Offsets to Alleviate Poverty — is a non-profit company that strives to empower individuals and organizations in developed countries to address both climate change and global poverty. This ad campaign is meant to persuade people to (a) switch to low carbon transportation and/or (b) look for other ways to lower their carbon footprint. Using call outs, call to actions and common household imagery, I created a six design Ad campaign that could be placed in on billboards, at bus stops, in subway stations or in other high traffic areas.
Not affiliated with COTAP. COTAP was used as an example company for this college program project.
One visual comparison of the system as would be see in location.
Another visual comparison of the system.
The last visual comparison of the system.
One of the three infographics of the system as would be seen in location.
Another of the three infographics of the system as would be seen in location.
