Objective: Using the non-profit COTAP—Carbon Offsets to Alleviate Poverty—as a base company, persuade people to (a) switch to low carbon transportation and/or (b) look for other ways to lower their carbon footprint.
Solution: A six poster series of three call outs and call to actions and three infographics based on research conducted by myself and found on COTAP’s website. Green and orange were used as background colors to stay on brand with COTAP. Infographics use everyday objects to portray the weight of each comparison (i.e. gram, pound and gallon).
Not affiliated with COTAP. COTAP was used as an example company for this college program project.