Objective: To help music lovers and listeners find great music by lesser known artists, create a music magazine showcasing smaller musicians and bands.
Solution: A monthly magazine showcasing four to six small artists. SAMM, aka Small Artist Music Magazine, brings artists with under one million followers (on all social media combined) further into the music industry through exposure. Published by genre: Indie, Pop, Rock, Rap, and R&B. To encourage purchasing the physical magazine, each publication includes a mix CD with songs by the artists within the magazine.
Each genre is designated a different color to be used throughout the design and illustrations. This consistency will help readers easily identify the issues that align with their listening habits.
Each band or artist is given a shape in reference to a song or attribute of them and an illustration based on their top Spotify song. The stickers would be available as merchandise for each issue. A website, Instagram, and Spotify were mocked-up to show more definition of the brand and company voice.