Objective: Create an experimental poster design using the ratified Bill of Rights. Incorporate a deeper meaning/concept into the design.
Solution: Twin posters created based on people’s focus on the title of the information rather than what’s inside. Conceptualized through personal and other accounts of only knowing a certain number of the “rights” within the Bill of Rights. Large-scale, gothic print was used to mimic typefaces used when the Bill of Rights was created and ratified, and an extremely small-scale, modern sans serif font was used for the amendments. This created severe contrast and difficulty in reading our rights to better portray the concept.
White type on black background (inverse of the original design)
Black type on white background (original design)
The design was then turned into a system of merchandise to be seen and sold by the National Archives Museum, where the Bill of Rights is currently held. Example merchandise imagery includes t-shirts, tote bags, and phone cases. I also created a sign mock-up that would be placed in the foyer or near the gift shop of the National Archives Museum.
Flag that would appear in the National Archives Museum to promote the merchandise.
Shirts as seen in-store.
