Objective: Create an experimental poster design using the ratified Bill of Rights. Incorporate a deeper meaning/concept into the design.
Solution: Twin posters created based on people’s focus on the title of the information rather than what’s inside. Conceptualized through personal and other accounts of only knowing a certain number of the “rights” within the Bill of Rights. Large-scale, gothic print was used to mimic typefaces used when the Bill of Rights was created and ratified, and an extremely small-scale, modern sans serif font was used for the amendments. This created severe contrast and difficulty in reading our rights to better portray the concept.
The design was then turned into a system of merchandise to be seen and sold by the National Archives Museum, where the Bill of Rights is currently held. Example merchandise imagery includes t-shirts, tote bags, and phone cases. I also created a sign mock-up that would be placed in the foyer or near the gift shop of the National Archives Museum.